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Can you link Mailchimp to Google Data Studio?

Author

David Richardson

Updated on March 06, 2026

Can you link Mailchimp to Google Data Studio?

You can set up a free account in Mailchimp that has reasonable limits if you are bootstrapping a project with an audience under 2000 accounts and 12000 emails per month.

Then, how do I set up Mailchimp tracking?

To turn on Track with Mailchimp on your website, follow these steps.

  1. Click the Website icon.
  2. Click Website.
  3. Click Update Site Tracking.
  4. In the pop-up modal, use the toggle to turn on Track with Mailchimp.
  5. Click the I Agree checkbox to agree to our additional terms. You'll only need to accept the terms once.
  6. Click Save.

Additionally, how do I connect MailChimp to Data Studio for free? Check out our Mailchimp Data Studio Dashboard here.

  1. Step 1: Export Data from MailChimp. Sign into your MailChimp account and navigate to the campaigns tab.
  2. Step 2: Upload and Prepare the Data in Google Sheets.
  3. Step 3: Add the Google Sheet to Data Studio.
  4. Step 4: Use the Data in the Dashboard.

Correspondingly, does Mailchimp give Analytics?

Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We'll give you real-time stats at a glance, so you can quickly identify what's working and make smart decisions about where to put your marketing budget.

How do I schedule a data studio report?

How to Schedule Email Delivery of Reports in Data Studio

  1. Click to Share and Schedule. In either the View or Edit mode in your report, click the dropdown arrow in the Share button and select “Schedule email deliveryâ€:
  2. Configure schedule settings.
  3. Save the schedule.
  4. Edit or delete schedule.

Where does Mailchimp show up in Google Analytics?

Find Mailchimp email campaigns in Google Analytics

In the Reports menu, click Acquisition. Click Campaigns and choose All Campaigns. Browse the campaigns and click your Mailchimp campaign's title to open the report.

How do I export Mailchimp from analytics?

When your export is ready, we'll send a notification email to the primary account contact. Paid users can log in to Mailchimp on a web browser to access email and chat support.

Download all reports

  1. Click the Campaigns icon.
  2. Click Reports.
  3. Click Download All Reports.
  4. Click Generate Export.

How do I create a tracking URL in Google Analytics?

Set up Google Analytics tracking
  1. Click your profile image at the top right, then select Account settings.
  2. Click Analytics tracking settings.
  3. Select Enable Google Analytics integration then enter the domains you want to track:
  4. Click Save analytics settings.
Turn click tracking on or off
  1. In the Settings & Tracking section of the campaign builder, click Edit.
  2. Check the Track clicks box to enable click tracking, or uncheck the box to disable click tracking.
  3. Click Save.
Tracking links are created by providing a final destination URL or landing page – this is the original link you want to track – and labeling where this link will be placed. Each time someone clicks on a tracking link they will be redirected to the destination page that you picked – this is usually on your own website.
Link Tracking in Gmail
  1. Open Gmail.
  2. Compose your email and insert any link(s) you want to track.
  3. Click on the Tracking button, and select Enable Link Tracking.

What is a click tracking URL?

Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights. Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator).

How do I track my Mailchimp purchases?

To view e-commerce data for a specific campaign, follow these steps.
  1. Click the Campaigns icon.
  2. Click Reports.
  3. Click View Report next to the campaign or automation you want to work with.
  4. Click the E-commerce tab to view Product activity or Order history.

What is the difference between clicks and opens on Mailchimp?

The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. Your click rate reveals general trends, but isn't particularly detailed.

What metrics does Mailchimp use?

Mailchimp Analytics helps clients with a snapshot of their Campaign Metrics that include Total Emails Sent, Open Rate, Click-Through Rate, as well as Unsubscribe Rate and Bounce Rate.

What metrics does Mailchimp track?

Top 10 MailChimp KPIs
  • New Subscribers. The value of new subscribers depends on a variety of factors, including industry, type of list, and engagement.
  • Total Subscribers.
  • All Campaigns Open Rate.
  • All Campaigns Click Rate.
  • Lists Growth.
  • Total Unsubscribes.
  • All Campaigns Industry Average Open Rate.
  • Total Campaigns.

How do I see Mailchimp stats?

To access the stats overview page for your audience, follow these steps.

Access audience statistics

  1. Click the Audience icon.
  2. Click All contacts.
  3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  4. Click Overview.

How do I get help from Mailchimp?

How to contact technical support
  1. After you've logged in, click the Help icon. For Premium or Legacy Pro accounts, support is available within the Priority Support section.
  2. Click Ask Helpbot for self-paced guidance, Email us to send an email, or Chat With Us to open a live chat.

What is Google Analytics ID?

Google Analytics' tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when inserted into a website. This data includes the time users spend on a webpage, search terms used, and how they came to the site. You'll then need to set up a property to link the website with your account.

How can you improve CTR of your email?

Conclusion
  1. Add social sharing icons to your email template.
  2. Personalize subject lines with subscribers names.
  3. Make sure your emails are optimized for all devices.
  4. Include fewer CTA's and include try using text links.
  5. Make your emails visual and include several images.
  6. Try sending your email campaigns out on the weekend.

What are the two types of Mailchimp integrations?

Mailchimp Typeform integration. Mailchimp Freshworks CRM integration. Mailchimp LinkedIn Lead Gen Forms integration. Mailchimp Automate.io integration.

What is Mc_eid?

The mc_eid parameter is a unique Mailchimp ID that identifies the recipient's email address, which you can use to associate orders with a contact.

How do I get Mailchimp data?

Export your account data
  1. Click your profile icon and choose Account.
  2. Click the Settings drop-down menu and choose Manage my data.
  3. Check the box next to each type of data you want to export and click Export Data. We'll bundle all of your data into a single ZIP file, which you can download from the Manage my data page.

How do I import contacts from Gmail to Mailchimp?

Import to Mailchimp
  1. Click the Audience icon.
  2. Click Audience dashboard.
  3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  4. Click the Manage Audience drop-down and choose Import contacts.
  5. Choose Upload File.
  6. Click Continue to Upload.

What is digital marketing tracking?

Conversion tracking measures and tracks how consumers are interacting with your digital marketing, and more importantly, whether you are “converting†a visitor into a customer, or at least, someone who takes an action after learning about your offer, product or service.

How do I report an email to marketing?

8 basics of a good email marketing reporting template
  1. Use a clean, attractive design.
  2. Focus on the most important numbers.
  3. Showcase your higher performing campaigns.
  4. Remember your list segments.
  5. Include your customer journeys.
  6. Feature overall trends.
  7. Specify mobile vs.
  8. Consider your subscribers' origins.